HOLISTIC BRANDING startS with the why
Today, consumers don't want a commodity, they want to connect to a brand. To build holistic brands and their marketing, I dig in. Whether in-house or agency side, I learn about a company’s employees and the culture they have created, pore over the experience it provides to the consumer, and examine its overall vision of what it is (and dream of what it could be). From there, I create a distinct brand experience that represents the company and culture to set it apart from others in its marketplace.
