Brand Strategy and Vision, Campaign Concepting, Collateral Design, Packaging Design, Environmental Design, and Print Production Management
Below are campaigns and attendee experiences for multiple in-person tech events for Capital One. Each curated experience features strategic messaging, interactions, and giveaway items that challenged the perceptions of the Capital One brand in the tech space. As a way to recruit, these events shared our tech journey and attracted potential candidates, leading to an uptick in talent and Capital One’s reputation in the tech space.