Brand Strategy and Vision, Logo Development, Brand Identity, Print Collateral Design, and Website Design and Development
Millcreek Orthodontics, in Charlottesville, Virginia, has a craftsman's approach to orthodontics with the notion that every smile should be accessible and unique. The brand was created around the philosophy that a new smile should allow you to be comfortable with yourself and feel "Free to Be". A laid-back vibe and Americana style are combined to connect their philosophy to their locale.