Logo development, Brand Identity, and Packaging Design
Cardinal Effects is a handcrafted and local guitar pedal company, providing a large range of effects and asking musicians to explore their sound. The brand focuses on a bold cardinal icon, black and white photography, and an understated palette. This modern and uncomplicated look allows the noise to do the talking. Icons and linear elements are used to expand the system and create a consistent visual language, while kraft materials are used to connect to the unique, handcrafted product.