Event Branding Strategy and Concept, Logo Development, Collateral Design, Photoshoot Art Direction, and Environmental Design Concepting
For this event, we were facing a rise in ticket prices and application fees, making attendance and application goals a challenge. Our concept focused on the cycle of inspiration - from being inspired to create, to creating work that inspires others. To engage the creative community of Rochester, we asked them to submit inspiration on the event Facebook page, which we then used to curate the entire show. We also interviewed members of the ad world about inspiration to create a poster series and video content. Every person was able to become a part of the show in some way, resulting in higher ticket sales and project submissions than ever before.
Awarded Gold ADDY for Advertising Industry Self-promotion 2014
Executive Creative Director: Jeremy Schwarts
VP/Creative Director: Pete VonDerLinn
Creative Director: Scott Allen
Copywriter: Adam Sykut
Interactive Art Director: Eric Scafetta
Chalkboard Lettering: Brendan Prince