Video Concepting and Art Direction, Guerrilla Marketing
This video, created through guerrilla marketing, was featured on Pepsi's Youtube channel to get people hyped for Halftime before the big show. A "Free Pepsi" sign was placed on a vending machine in the downtown Denver mall; when a winner hit the button they were surprised by a mini Halftime show of a marching band, dancers, mascots, and more. Some also received the amazing prize of tickets to the Superbowl Halftime show. The unexpected performances and long lines were shared across social media as well as picked up by news sources.
Executive Creative Director: Matt Statman
Creative Director: Mike Baron
Writers: PJ Galgay & Mike Baron