Ordering System Strategy and Design, Print Menu and Chalkboard Menu Design, Environmental Design, Handlettering, and Custom Illustration
Burger Works already had established branding, however they needed help updating their ordering system and menu to showcase the impressive amount of custom options they offer. "Eat your burger" became a snarky way of saying "It's up to you". The ordering system includes bold statements and playful iconography on chalkboards and menus, from the entrance to the counter. Handdrawn typography and illustrations also helped represent the organic ingredients featured on their menu.